Marketing
The big business secret no one talks about...
Is that successful businesses put marketing (and their customers) at the heart of everything they do.
Alright, it's not that big of a secret, but it is what they do...
You know you need to be generating leads and sales, but you also need to sleep at some point, and finding the time to do the marketing is proving harder than you thought.
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Does This Sound Familiar?...
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You need more inbound leads and know you can't just rely on referrals or selling on calls.
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You've got no time to write content.
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You're half-assing your marketing so it's more hit and miss than the weather.
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You want to be a challenger brand in your industry but don't have the first clue where to start.
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You love what you do, but you're too close to the business to do marketing any justice and you just want an expert (or a team of experts) to get the lead machine working for you?
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You want an marketing agency to come up with campaigns that generate interest rather than pretty but expensive campaigns that give you no ROI.
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You've tried marketing agencies before, but haven't got what you wanted (note - it's likely because customer-centricity was at the bottom of the pile.)
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You're relying heavily on referrals, networking or cold lead generation.
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Yeah but does marketing really work?
I once managed to close off a mile long road in both directions with a marketing campaign...
Yes, you read that correctly.
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It was a new event so it needed attention, and lots of it.
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I'd bumped into my boss in one of our eternally long corridors stacked full of merchandise. He'd explained that we'd invested heavily in unusual stock for the occasion, and apart from creating an event which was meant to surprise and delight our guests...the products needed to sell.
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I asked him "Should I go big or go home?"
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"Big" he replied.
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I gulped loudly. This event and the success of it now sat on my shoulders.
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But big it had to be...
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With a small budget and a marketing campaign that was almost entirely organic with a smattering of print, I set to work.
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And that is how I closed the road in both directions, as people arrived to see what we had to offer on our opening night.
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It was a very long queue, the police even called.
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It was then I knew we'd be a roaring success.
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The event repeatedly smashed and set new trading records 4 years in a row.
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That, plus many other stories and stats I can share, is how I know good marketing works.
The Project Experience
Need to launch a service, new brand, event or stand out at a show?
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OR
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You want help to create your brand messaging framework or strategy.
This is for you, if you really want to be a standout, challenger brand in your industry.
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And you've got a service or brand to launch or a show to *ahem* hijack with stand out marketing.
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OR
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You want to get your foundations right because you know that what you sell and what your marketing touch points are telling people you sell are way off.
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I've got experience in organising and marketing conferences, large-scale public events & guerilla marketing at shows. Let's chat and see what our naughty brains can brainstorm together.
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POA
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The Marketing Dept
This one is is perfect if your brand, ethos & mission are on point.
If they aren't, let's chat about getting that sorted!
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In short, this is the bit we do once you've got your brand, ethos, packages and all your foundations on point.
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This is the strategic and tactical execution, all done for you. Which can include:
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Creating your strategy & marketing plan
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Social media management
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Campaign management
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Brand awareness building
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Organic marketing
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Creating graphics, leaflets and any other media you might need.
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How does it work?
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Well, me and my team become your outsourced marketing department.
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We look at what your needs are and work on a monthly retainer basis to get those leads coming in.
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POA
Fancy a Cuppa?
Fancy chatting over a cuppa? Hit one of the green buttons above and let's do this!
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