DONE WATCHING COMPETITORS
WITH ALL THE PERSONALITY OF A SOCK DRAWER WIN?
Let's fix that
Strategic positioning for experts who want to become the obvious choice
victoria griffiths
The gap isn't your expertise...
It's how you're positioned
Your work is exceptional. Your clients get results. You're genuinely good at what you do.
So why are mediocre brands with zero personality scaling past you?
Because right now, you're only attracting 16% of your potential market, the people who "get you" instantly.
But the 84% who create real scale? They need to understand what they're walking into before they buy.
I help ambitious experts turn their expertise into positioning that makes them the obvious choice for the 84% who actually create predictable revenue.
you don't have a visibility problem
You Have a Restaurant Problem.
(Stick with me - it's worth it)
Some people will book a brand-new restaurant with no reviews, the 16% who'll try anything.
But the 84% who create predictable revenue? They need to understand what they're walking into first.
Your brand is speaking to the 16% instead of the 84%.
And that's costing you clients, revenue, and recognition you deserve.
done being beige?
WHAT HAPPENS WHEN YOUR POSITIONING FINALLY CLICKS..
Imagine your business when:
✔ Your content signals authority instantly
✔ Prospects say, “I’ve been looking for someone exactly like you”
✔ Premium pricing feels natural, not nerve-wracking
✔ Sales calls become short qualification chats
✔ Your name becomes synonymous with your niche
✔ You’re no longer competing, you’re chosen
This isn’t fantasy, otherwise marketing departments across the world simply wouldn't bother.
It’s what happens when the 84% finally get you.
Positioning is the difference between effort and momentum.
RIGHT NOW YOUR BUSINESS IS A FLUMP OF IDEAS...AND IT'S NOT YOUR FAULT
A tagline here. A half-rebuilt offer there.
Content that sometimes lands.
Messaging that changes depending on your mood.
You’ve been taught tactics, templates, “ideal client worksheets,” and enough “find your vibe” nonsense to sink a small ship.
None of that builds a brand.
You don’t need more tactics.
You need positioning that does the selling for you.
HOW I HELP YOU
BECOME THE OBVIOUS CHOICE
GET CLEAR
The positioning programme for experts who want to become the obvious choice
GET HEARD
Transform your expertise into words that sell and messaging that finally reflects how good you are.
GET CLIENTS
Build the system that bring
the right people to you consistently.
SIMPLE. STRATEGIC. EFFECTIVE
This isn't templates or "find your vibe." It's commercial-strength positioning for experts who are done watching mediocrity win.
Work With Me
READY TO BECOME THE OBVIOUS CHOICE?
Work With Me
READY TO BECOME THE OBVIOUS CHOICE?
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