HELLO, I'M VICTORIA
Brand & Marketing Strategist...
for the bold & the brave
I'm Victoria,
Positioning strategist, brand builder, and the person business owners call when they're tired of being the industry's best-kept secret.
For over 20 years, I worked inside SMEs, shoulder-to-shoulder with the directors who hired me, building brands from the ground up.
Not in theory.
Not in worksheets.
Not in a “visibility challenge.”
In the real world, with real stakes, real customers, and real revenue on the line.
In 2020 I started helping experts in the online world with exactly the same thing.
MY STORY
i couldn't believe what was being taught
When I first entered the online space in 2020, it was like I'd entered the twilight zone - and honestly? The only people that were getting anywhere from the marketing tactics being taught was the people selling them.
None of this addressed the actual issue:
Positioning that didn’t land.
Offers that didn’t make sense.
Messaging that didn’t match expertise.
Visibility was amplifying chaos.
Not clarity.
So I created the original version of Stand Out. Don’t Sell Out, which has now evolved into the 20-week positioning intensive for coaches, consultants and service providers who are brilliant at what they do…
but tired of watching mediocre competitors win.
MANIFESTO
MY PHILOSOPHY IS SIMPLE:
Clarity creates confidence.
Confidence creates demand.
Demand creates revenue.
You don’t need:
-
Half a dozen funnels
-
a million posts
-
More copy-tweaks
-
a reinvented brand every 6 weeks
You need:
-
positioning that makes you the obvious choice
-
messaging that finally reflects your expertise
-
an offer people “get” instantly
-
a brand people trust BEFORE they buy
-
a marketing ecosystem that does the heavy lifting
-
a commercial strategy that compounds
That’s what I help you build.
Not fluff.
Not hype.
Not generic “find your niche” nonsense.
Real positioning built on real marketing.
(1).png)
WHY WORK WITH ME?
I’ve spent 20+ years working shoulder-to-shoulder with SME directors, repositioning real businesses in competitive markets.
Coaches. consultants. Retail. Hospitality. Garden centres. B2C. B2B.
I was responsible for:
-
how the business was positioned in the market
-
how the offers were structured and priced
-
how the brand was perceived internally and externally
-
how the marketing strategy drove revenue
And because of that work?
Customers and competitors literally recognised me as the person who put one of my employers on the map, even now (and I left them in 2019).
I’ve built brands from scratch.
I’ve repositioned companies in brutally competitive markets.
I’ve launched events that are still remembered a decade later.
I’ve run full campaigns where “engagement” meant nothing, commercial outcomes mattered.
This is why my approach works:
✔ I work at the level of commercial logic, not vibes
Positioning, buyer psychology, strategic communication, not fluff.
✔ I simplify what the branding industry hides behind- jargon
The Three-Lens Method™ makes positioning usable, simple, and powerful.
✔ I treat your business like it’s mine
Because for 20 years, that’s exactly how I’ve worked, as a strategic partner.
✔ I build systems that compound
You won’t be dependent on me.
Your positioning becomes a growth engine.
I work with:
-
scrappy underdogs with talent
-
coaches & consultants selling high-ticket
-
experts with real-world experience
-
service providers who are done fighting for scraps
-
ambitious humans who want their brand to finally match their expertise
If you want to just be louder, I’m not your person.
If you want to be clearer, I’m perfect for you.
Work With Me
READY TO BECOME THE OBVIOUS CHOICE?