stop shouting into the void. stop blending in.
learn the positioning principles that turn your expertise into commercial demand
Download the free book...and I'll show you how
LAUNCHES 10-12 DECEMBER - GET ON THE WAITLIST NOW - CLICK THE DOWNLOAD BUTTON
Become The Obvious Choice Book
who this book is for...
this book is perfect for you if:
You are great at what you do but struggle to explain it clearly.
You feel stuck attracting the 16 percent while the 84 percent ignore you.
You want consistent sales without constant posting.
You keep hearing “you need to niche down” but that advice feels too small.
You know you are better than competitors who get chosen more often.
Your pricing feels shaky because your value feels misunderstood.
You want a business that grows steadily, not chaotically.
You have the talent, you just need the clarity
If any of this sounds familiar, this book will feel like oxygen.
WHAT YOU'LL LEARN
How buyers actually make decisions.
Why “visibility” is not your real problem.
Why great expertise gets overlooked.
How to stop sounding like everyone else in your industry.
How to confidently articulate your difference.
How to speak to the 84 percent who need clarity before they buy.
How to build a message that cuts through the noise.
Why your offer confuses buyers and how positioning fixes that.
How to create commercial momentum in 6–8 weeks.
How to stop overthinking your content.
This is not a mindset book.
This is not motivational fluff.
This is practical, commercial positioning written in plain English.
Become The Obvious Choice Book
why i wrote this book
i want you to win, not fail
Because too many brilliant people are quietly failing.
Not because they aren’t good enough.
Not because they lack expertise.
Not because they need another confidence boost.
They were just positioned in a way the market couldn’t understand.
This book fixes that.
what makes this book different
It teaches positioning from a service-business perspective.
It covers market psychology in simple language.
It includes The Obvious Choice Framework.
It shows you how to avoid plumber territory.
It teaches you how to stop competing on price.
It gives practical tools you can use today.
It helps you build commercial clarity without becoming someone else.
And unlike other books, it shows you why positioning is the foundation everything else sits on. Because until you understand positioning, everything else is just noise.
Because positioning only works when you can translate it into marketing and sales.
Become The Obvious Choice Book
get the book for free
no gimmicks
No fake deadlines.
No “it’s only free for 24 hours” nonsense.
Download the ebook free and get instant access.
All I ask for is your email so I can send it to you, and share the occasional positioning tip that helps you keep the momentum going.
want my help implementing the book?
If you finish this book and want to go deeper, you’ll get an invite to my 20-week programme:
Become the Obvious Choice.
The only positioning programme designed specifically for service-based experts who want to attract the 84 percent and build consistent demand.
No pressure.
No chasing.
Just the next logical step if you want it.
want my help implementing the book?
If you finish this book and want to go deeper, you’ll get an invite to my 20-week programme:
Become the Obvious Choice.
The only positioning programme designed specifically for service-based experts who want to attract the 84 percent and build consistent demand.
No pressure.
No chasing.
Just the next logical step if you want it.
want my help implementing the book?
If you finish this book and want to go deeper, you’ll get an invite to my 20-week programme:
Become the Obvious Choice.
The only positioning programme designed specifically for service-based experts who want to attract the 84 percent and build consistent demand.
No pressure.
No chasing.
Just the next logical step if you want it.